Workshop: Winning Back the Business

Sales Strategies for Ousting the Competition 

Imagine having lost a major piece of business to your competitor.   Or imagine trying to break into a company where your competitor is deeply entrenched.  What’s your strategy for ousting a formidable competitor?  This program is designed to answer that very question.  Arm your sales team with creative and innovative strategies for ousting the competition and winning back the business.  Strategies will be discussed and examined during the program.

Value to your Sales Team:

Ø       Feel empowered to win back the business

Ø       New tactics to oust the competition

Ø       Increase ability to recover previously lost accounts

Salespeople will learn:

Ø       Position New Products or Services

Ø       Developing Comparative Analysis

Ø       Using Re-Bid Proposals

Ø       How to Undress your Competition

Ø       Finding or Developing Inside Champions

Ø       Using and Developing Third Party Report

Ø       Strategies for using Tradeshows and White papers

Ø       Implementing a Focused P.R. Plan

Ø       Using Information Seminars & Training Session to Get In

Ø       Power Demos and Loss Leader Strategies

Ø       Understanding the Cost to Change Over

Ø       Removing a Highly Embedded Product

Ø       How to fast track yourself on the vendor approved list.

Ø       Online strategies that make Buying From Your Easier

Ø       Using Integrated systems to Move In

Ø       Building Value through Package Deals

Ø       Creative Attractive Finance Options and Terms

Ø       Blitzkrieg: Putting together an Off-line and Online Sales campaign

Salespeople will Walk Away With:

Ø       New ideas for recovering lost business

Ø       A more strategic approach to account recovery

Ø     Motivated to re-engage and close deals

Who Should Attend:

Ø       Sales Professionals

Ø       Sales Managers

Back to the 3 Step Sales Recovery Room

Victor Antonio, The Sales Asylum

Atlanta, Georgia

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