Cold Calling: The $250,000 Phone Call

A Testimonial

Subject: Cold calling, Sales, Success, Prospecting

By Victor Antonio

I send out my article, "Cold Calling is a Numbers Game" last week.  I often wonder if my articles have any tangible impact on those who read it.  Well, my wondering is over.  The story you are about to read is true.

February 12, 2006 Victor, hope you're doing well.  Thanks for your write-up on "cold calling" last Friday. After having read the article, I asked myself the question, what other opportunities or clients, could I be passing up? That thought bothered me. I then sat down and went back to my old target lists and selected eight contacts. The first one on my list was that of a worldwide telecom service provider that I has submitted proposal over two years ago with no success. At first I felt hesitant to call expecting the same answer I had gotten before. But what the heck, no guts no glory. I called and to my surprise, the individual that I spoken to was still there and took my call. After a brief salutation, and chat about sports, weather, and his industry, I got to the point and offered again my original and additional services to him. I waited for a response from him which took about 6 seconds (it seemed like a half hour) and to my surprise, he was sincerely interested and requested that I forward a proposal to him immediately. I have since followed-up with the client, and that simple 2 minute cold call will most likely result in an agreement valued at $250K - $500K for this year alone. As a result of this episode, I will now prepare a new client target list and spend two hours cold calling these accounts on Mondays. Two hours is the time it would take me to go to a local coffee shop read the newspaper and BS with friends. Vic, your article was a great reminder of how we all know how a simple a cold call can produce a "homerun". It's just reminding ourselves that we can't hit the homerun if we don't go up to bat. Thanks, Raul Soto, President Corporate Asset., Inc. www.corpassetinc.com

 

 

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Copyright © 2006 by Victor Antonio   All rights reserved.  This article MAY be reproduced in any form or by any means, electronic or mechanical, including photocopying, as long as the author’s name, website and email address are included as part of the article’s body.  All inquiries, including information on electronic licensing, should be directed to Victor Antonio at info@salesasylum.com.